An LMU study reveals how Facebook and Instagram deliver political advertising. The algorithms seem to favor the contents of certain parties. In the run-up to polling day, election campaigns go into ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of ...

Advertising effectiveness is not determined solely by creative content or target demographics; the surrounding context plays a decisive role in shaping consumer responses. Contextual influences ...

Generation Z, broadly defined as those born between 1997 and 2012, has completely upended Traditional Marketing Paradigms. As the First true Digital Natives, this Cohort has never known a World ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural ...

Lindsey has bridged creativity and strategy to drive results for over 20 years. She is VP of Brand Strategy and Marketing at Healthgrades. As a parent, I’d do anything to light up my kids’ faces—even ...

When I started my career, broadcast television was the gold standard of advertising. Then came the internet, social media, and mobile advertising. Now, we have influencer marketing. The channels may ...

Television has the greatest influence on consumers at all stages of the purchase funnel from brand awareness to purchase, according to survey results from the Television Bureau of Advertising (TVB), ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...