A Callaway Golf ad that was a collaboration between the company and Good Good Golf was deleted on social media and led to apologies from both companies. The now-deleted commercial shows Garrett Clark running over and pushing Alexi Mietowski to the ground as she reaches for a Callaway driver. "Do not touch my new driver," he says.

The ad for a new driver had sparked an online backlash, with viewers criticizing the spot for trivializing violence against women.

Here's why Callaway apologized for an add that caused a wave of public backlash.

Matt Kendrick, the CEO and co-founder of Good Good Golf, accused Callaway Golf of abandoning his company through what he called a coordinated publicity campaign, escalating a dispute that began with a widely criticized advertisement depicting violence against a woman.

Callaway Golf has severed ties with Good Good Golf following a controversial ad promoting a collaborative driver.