First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Generic messaging, awkward over-familiarities, convoluted messaging — aggressive sales pitches never seem to end. But, despite their bad reputation, a good sales pitch can actually make a buyer’s life ...

As a small-business owner, generating revenue is your responsibility, so along with all the other challenges you face in business, you also have to invest time and effort into securing clients. One ...

Did you know that you can (and should) have more than one elevator pitch to use when different opportunities arise? An elevator pitch can be short (10 seconds) or long (up to three minutes).

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...