Manchester City and PUMA have released a new leisurewear collection to complement the Third Kit, bringing together versatile ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed "Go Wild" on Thursday, a global campaign that the ...

"With Velum 2, the opportunity was to evolve the upper while maintaining the tooling and visual DNA established by the ...

Nearly a decade ago, Nike’s Vaporfly 4% ushered in running’s “super shoe” era. With its big-rebound super foam midsole and carbon plate, boasting 4 percent efficiency gains, that shoe's revolutionary ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

Puma's first North American flagship opens in Manhattan on Thursday morning. And it's huge. The opening comes as Puma gains momentum in the U.S. Puma is still growing its direct-to-consumer ...

The Puma, who scratched from the Kentucky Derby on the morning of the race, will break from the No. 4 post in the 2026 ...

“For me, it’s all about archival revival,” Rocky tells GQ. “Puma has a bunch of sleepers that really didn’t get the ...