Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Accounting analytics is crucial for answering questions based on the massive amounts of data a company gathers—gaining insights and predicting outcomes, among other results. The newly revised master ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Predictive analytics is causing a fundamental shift in accounting, from historical record-keeping toward forward-looking financial information. By helping accountants to predict results and make ...

Every day, executives receive spreadsheets filled with cash flow reports and income statements, but without context, these numbers remain meaningless, a squandered opportunity to guide strategy.

The Master of Science (MS) in Accounting Analytics at UMass Lowell is designed for the modern-day accounting professional prepared to thrive at the intersection of accounting, data analytics and ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...