H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...
Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...
Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...
Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...
Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...
With an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an interactive platform too good for just about any brand to pass up. Stephanie Latham, VP of global brand ...
In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...
(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...
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